Want Us to Build Your Online Course For You?
To create a really successful online course or program, you have to think about more than just getting the content into a usable format. You have to think about more than what you know, or what you want to teach.
A truly great, transformational course, that builds raving fans, loyal customers, and satisfied customers takes an approach that almost seems “backward” on the surface.
We believe that PLANNING is the most important first step. So important in fact, that we have created our Course Planning Workshop as a stand-alone, first step for all course creation projects. The process is an in-depth, intensive process that digs deep to discover details and information about the target audience that may have been forgotten or never uncovered. Clients that have experienced this process tell us, “That was an intense process, and it uncovered so much information, that not only will be valuable to the course but in all my marketing and throughout my business!”
Book your consult now, find out more about how a Course Planning Workshop
can be the most important first step to building loyalty into your customer‘s onboarding journey
with powerful, value-packed online courses!
We work with our clients in three key focus areas
Edge-ucate – Evaluate – Co-create
EDGE-UCATE
So powerfully impactful, I gave it my own name (too much? :D) Edge-ucate is all about Professional Course Creation, creating value-based, learner-focused, engaging courses that not only actually transform the learner but your learners come back to you for more ways you can continue to serve them on a higher level. And because businesses are different, I handle them each a little differently.
Coaches, Service Providers, and Consultants
For entrepreneurs and small service-based businesses, this focus area starts off with the invaluable Course Planning Workshop, where we spend deep, intensive focus time on every aspect of your course idea and goals. We dig deep into your big idea, who will be transformed, and exactly what that transformation will look like for the learner. When we are finished with this phase we will have such clarity around your course, such a detailed understanding of what must be included (and excluded) in the course, the size, time commitment, and the exact type, of course, that will deliver the most success for your learners, that building the course will be almost EASY!! Then we move on to the Course Development (we can build it, or you can create the course on your own, with the powerful detailed blueprint and report you will receive). You will have 30 years of course development, instructional design, planning, and execution experience being put to work for you and your powerful new course. Find out more – Let’s Talk
Selling Your Course – If you plan to sell your course, I highly recommend that the course use the Beta-Launch approach. Meaning we will collect, and create enough content for you to pre-sell your course idea before we have even created it. This allows you to test your idea, the assumptions made, and see how it resonates with your ideal clients. We will create the course “on-demand” and “Just-in-time” for your beta students, validating the flow, transformation, and satisfaction every step of the way. After the Beta-launch, we will tweak the course content, format, or materials based on the feedback so you can do a full Course Launch with your new course. Find out more – Let’s Talk
SAAS and PAAS Founders, and IT Clients
We approach the planning phase slightly differently. The information isn’t in your head, it is a tool/platform/solution, and you need someone who can help you get clarity on your ideal customer profile, exactly what is the best outcome for the users, and how they need to learn that information for the best customer experience. We will work with your SMEs, developers, user groups, leaders, and evangelists to gather requirements, understand your expected customer knowledge level, and determine the depth and breadth of the solution. Then we move on to Course Development. We can evaluate delivery platforms or even work in a platform of your choice. We follow ADDIE, Agile, and use the EVA framework (Engaging, Valuable, Actionable learning). You will have 30 years of course development, instructional design, planning, and execution experience being put to work for you and your clients. If you are looking to increase your customer loyalty, – Let’s Talk
EVALUATE
This is where we take a look at your existing courses in an Existing Course Audit. This is for you if you have found that your course may be under-performing, or outdated, or even causing more customer service issues than it should.
This evaluation step can be done on your own, in the form of our Your Course Reimagined 7-Day Challenge. Over the course of 7 days, you will be given the 6 most common features that are missing or not functioning correctly in most under-performing courses and programs. You will learn what needs to be done to fix those areas to improve your course. A quick and fun way to give your course a facelift or tune-up. Find out more.
Evaluate is also available as a full-service offering, in the form of an Existing Online Course Audit. We will take your course and put it through its paces. We will take the course or program from the perspective of the learner, and we will evaluate each step, phase, handout, and bonus for continuity, appropriateness, and ultimate value to the overall transformation. You will receive a very detailed report on all the findings, recommendations, and opportunities for improvement. We will meet to review and you can decide what you’d like to do: do it yourself, have us do all or some of the work, or work with you as a mentor and coach as you make the changes yourself. Whichever way you choose, you have invested in the improvement of a course that will pay out a return on that investment with the first few new registrations! Find out more – Let’s Talk
CO-CREATE
This is where we work with you as a mentor and coach, providing Professional Guidance and Support. We work alongside you, guiding you along, keeping you focused, and providing insight and support where you need it, as you work to make the updates, changes, or work through the development and creation of your own course.
You don’t need to be the course creation expert when you hire one to work with you to build powerful transformational courses and programs to support your clients through their journey with you. Find out more – Let’s Talk
Book your consult now, find out more about how a Course Planning Workshop
can be the most important first step to building loyalty into your customer‘s onboarding journey
with powerful, value-packed online courses!
You can move beyond the dollars for hours grind
Depending on how you create your course, how much time you plan to spend with the learners (if any), and how you market it, your online course can generate a pretty generous ongoing source of revenue. Not only that but your course is a gateway to working with you, and can provide a steady stream of ideal, loyal, and pre-sold clients into your high ticket programs.
You can leverage your results exponentially
Stop spending all your hours a week seeing clients 1 on 1, when you can create a course or a program that will leverage your time and provide consistent value and results, allowing you to scale the transformation you can provide to the world. In fewer hours, you can serve groups of people, giving you time freedom, and your clients’ powerful results, AND a community of like-minded connections.
Generate the kind of income from your course that will amaze you
Do the math, find out how many people are searching for online courses on your topic. Let’s say Google says 5000 people searched for courses in your niche. Then, after doing the marketing math of available-audience-to-people-who-buy, let’s say that is 135 people a year purchasing a course, at say, $997, that delivers a 6-figure revenue.
Now, who wants to build a course?
You can grow your entire business quickly
By creating a course, and marketing it directly to a targeted audience, that it was designed to serve, your mail list will grow exponentially, leading more raving fans into your funnel, seeking more ways to work with you.
You can rejuvenate your existing courses
You may have spent valuable time (some of my clients spent years) creating your online signature program. You don’t want to throw it out, how can you breathe new life into it, or even find ways to make it more powerful? Discover the secret potential hiding in your existing course, tweak, revive and rejuvenate your program and see the impact it will have on your clients. You may discover it is just a matter of too much info, or things may just not be in the right place for the best impact!
You will have a partner, a mentor, a friend
You may be a Do-It-Yourself-er, and you may be perfectly capable of creating or rejuvenating your course. But do you know exactly what TODAY’s learner needs? Do you know what powerful techniques the competition is using to motivate, entertain, captivate and transform clients? Are you an expert in Learning Technologies and Modalities? I am. We can partner together, and I can support you through the journey, feeding you the secret weapons of excellent training professionals. You are not alone!
Put over 30 years of IT Course Strategy, Software and Hardware, Personal/Professional Development, Curriculum Development, Instructional Design, and Technical Training Delivery experience to work as YOUR Course Creation Team.