You have decided to do a Beta Launch for your course. The course is still only an outline, and yet you have your first few registrants!
Congratulations!!
How do you keep them interested, motivated, and confident they made the right choice?
You need to do pre-launch communications to get your registrants ready. My goal here is to help you through your launch with as much ease as possible. Let’s consider how “pre-launch communication” can help it all run smoothly.
Generate a Buzz
Your learners really want to feel that they’re part of a network of like-minded people as they embark on this exciting journey with you, so encourage them to share their excitement with social media share buttons (Twitter, FB, etc). You can also ask them to introduce themselves in your Facebook group. If it is appropriate for your brand, your audience, and your course, you could consider prizes and offer contests.
Start on the Right Foot
Your audience has questions, and they may start out with a few doubts in their mind. Excellent courses address this right away, often right after the purchase process. A nice way to welcome participants is through a video message that outlines the expectations, answers common questions, alleviates common concerns, and explains the course flow and logistics they can expect. Provide quick access to common pages and locations by providing hyperlinks in the video text area, an email, and on the course pages. You want to make this easy for your audience. You may also want to incorporate a simple “call to action” to start the engagement right away.
Be Consice
Information is imperative, but too much could be deadly to course engagement. Send only the information they need, when they need it — Try not to over-communicate. Instead, be concise. Also, be cautious about sending mindless messages when there is no reason for recipients to take action. If there is a 7+ day gap between registration and course start, try to strike a balance between keeping them engaged, and bombarding them with junk.
Timing is Important
Always give participants a couple of days to read your emails. The earlier you send your first pre-course email, the more spaced out your communications should be. However, as your course draws nearer, it then makes sense to increase frequency (but not too much).
Solid pre-course communication can really improve your customer experience.
Tell me, which one of these tips is the most important?
